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Oliver Buchannon
Nova Wehman-Brown

Nova Wehman-Brown (she/her) is a UX and product design executive with nearly 30 years of experience building human-centered technology at scale. She has led design strategy, research, and product development across both private sector and public sector organizations — working at the intersection of complex systems, organizational change, and the people who actually have to use them. Known for her people-first approach to leadership, Nova has built and scaled high-performing design teams, championed accessibility and equity as non-negotiables, and helped organizations make better decisions by keeping real human needs at the center of everything. Her work spans enterprise technology, civic tech, and emerging digital platforms. Born and raised in the San Francisco Bay Area and shaped by years living abroad in pre-Putin Russia and studying language and culture in France, Nova brings a rare combination of global perspective and deep technical fluency. She is a writer, strategist, and community builder who builds at the intersection of systems thinking and radical empathy — because the most rigorous thing you can do is refuse to lose sight of the human. As co-author of Should I Stay or Should I Go?, Nova draws on her experience in design thinking, people-centered tool building, and social justice to help guide readers through one of the most difficult questions of our time: whether to build a life within a country sliding toward authoritarianism, or imagine a new one elsewhere. It is, in many ways, a natural extension of her life's work — helping people navigate uncertainty with clarity. In 2024–2025, she cofounded and served as board chair for Queer Joy Collaborative, a Massachusetts-based nonprofit supporting LGBTQ+ connection through music, art, and mutual aid. She is now the founder of Strategic Creations Studio, working with organizations navigating change, complexity, and the very human challenges that come with both.

4 Areas to Avoid Using AI for Discovery (and What to Do Instead)

Aug 26, 2026

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1 min read

4 Areas to Avoid Using AI for Discovery (and What to Do Instead)

Four places to hold the line — and what to do instead in each one.

Nova Wehman-Brown
Nova Wehman-Brown
Rapid-Fire Shipping is not the same as Delivering Good Products

Aug 26, 2026

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3 min read

Rapid-Fire Shipping is not the same as Delivering Good Products

AI Can Create Great Prototypes -- It Cannot Replace Effective UX Strategy

Nova Wehman-Brown
Nova Wehman-Brown

UX + AI

+1

UX in the Time of GenAI: The Case for Keeping (or Bringing Back) Your UX Researchers

Aug 12, 2026

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5 min read

UX in the Time of GenAI: The Case for Keeping (or Bringing Back) Your UX Researchers

Don't Lay Off Your UX Team: It Will Hurt More Later

Nova Wehman-Brown
Nova Wehman-Brown

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